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Natural Heritage

Natural Heritage
Preserving the natural patrimony is the most inexpensive and efficient environmental economics. The term natural heritage derives from the French "patrimoine naturel", the totality of natural assets, including those of historical, cultural or scenic beauty. It give us understanding the importance of natural environment: where we came from, what we do and how we will be. Our lives are connected to the landscapes of our daily lives, as well as we keep the memories of places we went. The destruction of these landscapes cause irreversible environmental damage, and are an insult to our memory, causing loss of quality of life.


EarthHour 2017 25 March 8:30PM *LocalTime

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Monday, June 11, 2012



Humanidade 2012 is an initiative of FIESP, the FIRJAN System, the Roberto Marinho Foundation, SESI-Rio, SESI-SP, Senai-Rio and Senai-SP, with sponsorship by the City of Rio de Janeiro and Sebrae, designed to highlight the important role that Brazil currently plays as a global leader in the debate on sustainable development.

In an innovative venue, welcome to all, members of society are invited to reflect upon and deepen their understanding of a possible development model that takes into consideration past, present and future impacts, to ensure better living conditions around the planet along with economic growth, social inclusion and respect for the environment. Humanidade 2012 is also a democratic forum which will offer, in addition to meetings, seminars and workshops, a large exhibition, open to the public, in order to demonstrate, in an entertaining, interactive and participatory manner, how these concepts have been translated into important initiatives and actions in our country.

The structure, erected at Fort Copacabana, a tourist attraction in Rio de Janeiro, will also serve as a meeting place and for sightseeing and socializing during Rio+20, and is a contribution of the organizers to the event being sponsored by the UN.

With a new and striking architecture, created by set designer Bia Lessa, it was built on the concept that sustainable means being simple: all the materials used, ranging from scaffolding, enclosures, furniture and even the garbage generated, will be reused after the event ends.

Different exhibition rooms within the locale will invite visitors to stroll through the history of man and nature. Lectures, seminars and debates will bring to Copacabana the discussions slotted for Rio+20, apart from offering visitors a tour through the history of mankind. The goal is to encourage reflection on the contemporary world through various lectures, including “Dialogues on Climate Change”, “Water Governance”, “Florestabilidade” (on forest management), “Social Entrepreneurship Forum”, “Gender Equality” and “Sustainable Production and Consumption”, among others.